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Adapt Or … Part 3

In the last two posts, I have discussed seven trends in business and how marketing strategies need to adapt to these new realities…

Healthcare Campaigns for Maximum Impact

It is often said that timing is everything. I’m not comfortable making such a sweeping statement, but I do agree that proper timing is one of the most important ingredients in successful marketing campaigns…

Marketing — Making Your Best Decision

In my blog “MARKETING — SHOULD YOU TRUST YOUR GUT?”, intuition was defined as “affectively charged judgments that arise through rapid, nonconscious, and holistic associations…